Visa's Chief Marketing Officer, Frank Cooper, is urging businesses to prepare for a new era of commerce where AI agents act as customers. Research indicates a significant majority of businesses are willing to adapt their products and pricing strategies to cater to these AI agents. Cooper emphasizes the need for companies to structure their data for machine readability, become knowledge sources rather than just product providers, and build systems for machine execution to ensure transactional reliability. AI
IMPACT Businesses must restructure data and operations to engage with AI agents as customers, shifting focus from human persuasion to machine-readable information.
RANK_REASON Opinion piece from a company executive about future market trends.
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