AI can enhance customer experience by improving speed, accuracy, and convenience, but it cannot foster loyalty. True loyalty is built on emotional value, not just efficiency, according to Joseph Michelli. Expecting AI to create loyalty is a misapplication of its capabilities. AI
IMPACT AI's role in customer experience is limited to transactional improvements; it cannot build emotional connections or loyalty.
RANK_REASON Opinion piece by a named author on the limitations of AI.
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