AI models are increasingly citing third-party websites rather than directly referencing the original source content. This behavior is impacting website traffic and SEO, as users may not need to visit the original site if the AI provides a satisfactory answer. The trend raises concerns for content creators and businesses reliant on web traffic for revenue and visibility. AI
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IMPACT AI citation practices may reduce direct website traffic, impacting SEO and content creator revenue models.
RANK_REASON Opinion piece discussing the impact of AI citation practices on website traffic and SEO.