India's major IT services firms, including Infosys, TCS, Wipro, and HCL, are experiencing "AI deflation," a phenomenon where AI integration leads to revenue pressure despite stable or growing headcounts. While AI is driving new business opportunities and efficiency gains, it is also causing a projected dip in future revenue for these companies. Executives believe that agentic AI will be crucial for future growth and are working to productize these capabilities to improve service delivery and potentially offset deflationary impacts. AI
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IMPACT AI integration is creating revenue pressure for IT services firms, necessitating new strategies for growth and efficiency.
RANK_REASON Major IT services firms reporting on AI's impact on revenue and business models.