AliExpress's overseas 618 shopping festival saw significant growth in its Brand+ initiative, with GMV penetration nearing 40% on the first day. Emerging brands in categories like smart home and tech experienced substantial increases, with some seeing multi-fold growth. The platform also leveraged a network of over 100 overseas influencers for live sales, which proved highly effective in driving conversions and building brand awareness in local markets. AI
RANK_REASON The article details a significant sales event and the performance of a specific platform initiative, highlighting substantial growth and strategic shifts in cross-border e-commerce. [lever_c_demoted from significant: ic=1 ai=0.1]
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