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Livestreaming demand more price-sensitive pre-event, study finds

By PulseAugur Editorial · [1 sources] ·

This research paper analyzes consumer behavior and pricing strategies within the livestreaming industry. It investigates demand for both live and recorded content, finding that pre-livestream demand is more price-sensitive than post-livestream demand. The study attributes this to consumer self-selection and quality uncertainty, offering implications for how creators and platforms can optimize their monetization strategies. AI

RANK_REASON This is an academic paper published on arXiv. [lever_c_demoted from research: ic=1 ai=0.1]

Read on arXiv stat.ML →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

COVERAGE [1]

  1. arXiv stat.ML TIER_1 English(EN) · Ziwei Cong, Jia Liu, Puneet Manchanda ·

    From Live to Recording: Consumer Demand and Response to Price Across the Livestreaming Lifecycle

    arXiv:2107.01629v3 Announce Type: replace Abstract: Livestreaming has evolved into a thriving industry where creators can directly monetize and engage with their audiences and followers. In practice, creators and platforms typically concentrate their marketing efforts on the peri…

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