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ElevenLabs licenses Hasbro characters for AI voice applications

By PulseAugur Editorial · [2 sources] ·

AI audio startup ElevenLabs has partnered with Hasbro to license characters like Transformers, Mr. Potato Head, and Monopoly for AI-driven voice applications. This collaboration allows businesses to license these iconic figures through ElevenLabs' Iconic Marketplace, enabling dynamic and interactive uses, such as AI-powered voices for theme park appearances. The deal signifies a growing trend of entertainment companies exploring new revenue streams by leveraging their intellectual property with AI technology. AI

IMPACT Expands the scope of AI voice licensing to include major entertainment franchises, potentially creating new revenue streams and interactive experiences.

RANK_REASON Partnership between a major AI voice company and a large entertainment IP holder.

Read on Mastodon — fosstodon.org →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

ElevenLabs licenses Hasbro characters for AI voice applications

How we ranked this

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Significant
Partnership between a major AI voice company and a large entertainment IP holder.
Source corroboration
2 independent sources
Multiple independent publishers reporting the same story raises confidence that it's real and newsworthy.
Topics
product, policy
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
High
Clearly on-topic for AI-industry coverage.
Story freshness
103 days old
Aged out of breaking-news scoring windows; ranking reflects the durable signal from the full source set.

Full methodology in our editorial standards.

COVERAGE [2]

  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    ElevenLabs Partners With Hasbro’s AI Studios to License Transformers, Mr. Potato Head, Clue Characters and More for AI Use # Variety # News # AI # ElevenLabs ht

    ElevenLabs Partners With Hasbro’s AI Studios to License Transformers, Mr. Potato Head, Clue Characters and More for AI Use # Variety # News # AI # ElevenLabs https:// variety.com/2026/biz/news/elev enlabs-hasbro-ai-studios-transformers-mr-potato-head-clue-characters-1236766088/

    LINKS variety.com/…/elevenlabs-hasbro-ai-studio… variety.com/…/elev
  2. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    ElevenLabs Partners With Hasbro’s AI Studios to License Transformers, Mr. Potato Head, Clue Characters and More for AI Use https:// fed.brid.gy/r/https://variet

    ElevenLabs Partners With Hasbro’s AI Studios to License Transformers, Mr. Potato Head, Clue Characters and More for AI Use https:// fed.brid.gy/r/https://variety. com/2026/biz/news/elevenlabs-hasbro-ai-studios-transformers-mr-potato-head-clue-characters-1236766088/

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