JioHotstar, India's largest streaming platform, is significantly expanding its artificial intelligence division by hiring over 75 new roles. This strategic move aims to build homegrown AI capabilities for content creation and user experience enhancements. The company is exploring AI-native workflows, exemplified by its first fully AI-generated series, which reportedly reduced production time by three to five times. AI
IMPACT Accelerates the trend of large media companies internalizing AI development for content creation and user engagement.
RANK_REASON Significant hiring spree by a major company to build an internal AI division.
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