Lego is expanding its interactive Smart Play line beyond Star Wars for the first time, introducing 12 new Pokémon-themed sets. These sets, designed for a younger audience, incorporate "Smart Bricks" and "Smart Tags" to enable unique character interactions and gameplay features. The new collection ranges in price from $15 to $120 and will be available starting August 1, with some sets including figures like Charizard and Pikachu, along with interactive elements for battles and training. AI
IMPACT Niche product expansion; unlikely to significantly impact AI operators.
RANK_REASON Product launch of interactive toy sets.
- Charizard
- Jolteon
- Lego
- Mario
- Pikachu
- Pokémon
- Star Wars
- Ash Ketchum
- Bidoof
- Bulbasaur
- Charmander
- Gengar
- Geodude
- Jigglypuff
- Mewtwo
- Squirtle
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