Instagram is updating its recommendation algorithm to prioritize original content and penalize accounts that primarily share unoriginal photos and carousels. Accounts that reshare content without significant edits may have their reach throttled. Meta acknowledges this may create complexities for meme and commentary accounts, advising them to add unique edits or narration to qualify as original. AI
IMPACT This change may influence content creation strategies on Instagram, potentially favoring original work over aggregated content.
RANK_REASON Product update to an existing social media platform's algorithm.
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