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中文(ZH) 天猫618开门红:成交破亿品牌数增长40%

Tmall 618 sees surge in sales; Doubao AI to launch paid services

Tmall's 618 shopping festival has seen a strong start, with over 40,000 brands doubling their sales and a 40% year-over-year increase in brands surpassing 100 million yuan in transactions. New brands participating for the first time achieved over 10 million yuan in sales, a 67% increase. Additionally, Doubao, an AI product from Beijing Chun Tian Zhi Yun Technology Co., Ltd. (a subsidiary of Beijing Douyin Information Service Co., Ltd.), is set to launch its paid services in late June and is accelerating integration with Douyin e-commerce. AI

IMPACT The paid launch of Doubao and its integration with Douyin e-commerce signals a new phase for AI-driven consumer services and monetization strategies.

RANK_REASON The cluster reports on a major e-commerce event's performance and the upcoming paid launch of a significant AI product integrated with a major social media platform. [lever_c_demoted from significant: ic=1 ai=0.7]

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COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Tmall 618 Opening Red: Number of Brands Exceeding 100 Million in Transactions Increased by 40%

    截至5月31日,天猫618第一阶段,超40000个品牌成交额翻倍,破亿品牌数同比增长40%,破亿且双位数增长的直播间同比增长50%。今年天猫618,美妆、服饰的复购率均超过40%。第一次参加天猫618的新品牌,成交破千万的数量同比增长67%。入驻天猫不超过3年的新品牌中,有329个成为了细分赛道冠军。