A recent study by Adobe indicates that a vast majority of marketers, 98%, do not have a defined strategy for implementing AI in their search efforts. This lack of preparedness comes as AI-driven referrals in the United States experienced a tenfold increase from July 2024 to February 2025. The research surveyed over 500 marketing professionals. AI
IMPACT Highlights a significant gap in marketing readiness for AI integration, potentially slowing adoption of AI-powered search tools.
RANK_REASON The cluster discusses survey results and industry trends, reflecting an opinion or analysis rather than a direct product release or significant event.
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