A recent study by Adobe indicates that a vast majority of marketers, specifically 98%, do not have a well-defined strategy for incorporating AI into their search initiatives. This lack of preparedness comes as AI-driven referrals have seen a tenfold increase in the United States over a seven-month period. AI
IMPACT Highlights a significant gap in marketing preparedness for AI integration, potentially slowing adoption of AI-powered search tools.
RANK_REASON The cluster discusses research findings and their implications for a specific industry, fitting the definition of commentary.
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