Kelly Ortberg is leading a significant turnaround at Boeing, taking over as CEO in August 2024 amidst a crisis of quality and safety concerns. Following the 737 Max crashes and a recent door-plug blowout, the company faced intense regulatory scrutiny and production freezes. Ortberg, a former CEO of Rockwell Collins, has implemented an "engineering-first" culture, prioritizing quality and reliability over short-term profits, and is working to mend supplier relationships. AI
RANK_REASON Article details a significant corporate turnaround led by a new CEO, addressing major quality and safety issues. [lever_c_demoted from significant: ic=1 ai=0.0]
- Boeing
- 737 Max
- GE Aerospace
- Kelly Ortberg
- Melius Research
- Qualcomm
- Rockwell Collins
- Seaport Securities
- Spirit AeroSystems
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