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Nissan boosts US production, plans AI integration and Xterra return

Nissan is increasing U.S. vehicle production, aiming to keep entry-level models affordable by continuing to manufacture them in Mexico. The company plans to integrate AI into 90% of its vehicle lineup through its AI Drive technology, which is expected to accelerate the introduction of new features and reduce software development cycles. Additionally, Nissan is bringing back the Xterra SUV for the 2028 model year with a target price below $40,000. AI

IMPACT Nissan's AI integration aims to democratize technology and speed up software updates, potentially influencing automotive software development cycles.

RANK_REASON Company executive discusses production strategy, technology integration, and upcoming product launches. [lever_c_demoted from significant: ic=1 ai=0.7]

Read on Forbes — Innovation →

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Nissan boosts US production, plans AI integration and Xterra return

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Ed Garsten, Senior Contributor ·

    Top Nissan Exec Reveals U.S. Production Boost, New Xterra Details

    In a wide-ranging interview, the chairman of Nissan Americas reveals details on boosting U.S. production, the new Rogue e-POWER and Xterra return.