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中文(ZH) 美团披露公益数据:6.2亿用户助力建成超5000座乡村儿童操场

Meituan's consumer-driven program builds over 5,000 rural playgrounds

Meituan has revealed new data on its rural children's playground initiative, which it co-launched with the One Foundation. Since its inception in September 2020, the project has established over 5,000 playgrounds across China, benefiting more than 680,000 rural children. This scale is supported by a public welfare mechanism driven by daily consumer transactions, where 620 million consumers contributed through their purchases, alongside 1.92 million merchants and 1.58 million individual donors, raising over 520 million yuan. AI

RANK_REASON This cluster reports on a large-scale corporate social responsibility initiative with significant reach and funding. [lever_c_demoted from significant: ic=1 ai=0.1]

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Meituan's consumer-driven program builds over 5,000 rural playgrounds

COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Meituan Discloses Public Welfare Data: 620 Million Users Helped Build Over 5,000 Rural Children's Playgrounds

    36氪获悉,5月31日,美团披露乡村儿童操场公益计划最新数据:该项目由美团联合壹基金发起,自2020年9月落地首座以来,已累计建成操场超5000座,覆盖全国31个省(自治区、直辖市)、3000余个乡镇,直接惠及超68万名乡村儿童。支撑这一规模的资金来源是一套以日常消费交易为驱动的公益机制,近六年间,在192万家公益商家和157.8万位个人捐建者的主动参与下,6.2亿消费者通过日常消费助力,累计筹集善款超5.2亿元。