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Apple to launch iPhone 18 Pro with new 'Dark Cherry' color

Apple is reportedly planning to replace the signature Cosmic Orange color of the iPhone 17 Pro with a new 'Dark Cherry' hue for the upcoming iPhone 18 Pro. This strategic color change aims to differentiate the new model and encourage upgrades in a competitive smartphone market where performance gains are diminishing. The company will also offer standard colors like light blue, black, and silver. AI

RANK_REASON This is a product strategy announcement for a consumer electronic device, not a core AI development.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Apple to launch iPhone 18 Pro with new 'Dark Cherry' color

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Tool
This is a product strategy announcement for a consumer electronic device, not a core AI development.
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product
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130 days old
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COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Ewan Spence, Senior Contributor ·

    Apple’s iPhone 18 Pro Strategy Means Cancelling Cosmic Orange

    The iPhone 18 Pro will come with higher specifications and increased performance, but the real marketing strength may be something more cosmetic.