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73% of B2B Buyers Use AI Tools in Research, Loganix Finds

A March 2026 analysis by Loganix revealed that 73% of B2B buyers incorporate AI tools into their research. The study examined 680 million citations across major AI models like ChatGPT, Claude, and Gemini. This widespread adoption highlights a significant shift in how businesses approach information gathering and decision-making. AI

IMPACT Indicates a strong trend of AI tool integration in B2B decision-making, suggesting increased demand for AI-powered research and analytics solutions.

RANK_REASON Analysis of existing AI tool usage by B2B buyers, not a new release or core research.

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    ​Everyone Is Talking About # AEO , But Most Are Missing The Point A March 2026 Loganix analysis of 680 million citations across ChatGPT, Claude, Gemini and Goog

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