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Nikon targets ASML with lower-priced lithography tools

By PulseAugur Editorial · [2 sources] ·

Nikon is aiming to challenge ASML's dominance in the lithography market by offering its argon fluoride (ArF) tools at lower prices. The company's new CEO, Yasuhiro Ohmura, believes that in-house manufacturing of parts provides a cost advantage. Nikon is actively engaging with chipmakers in the U.S. and Asia, with purchase orders potentially nearing. This strategy comes as Nikon faces financial difficulties and a declining market share, while ASML holds a significant lead, particularly in advanced EUV systems. AI

IMPACT This competition could influence the cost and availability of lithography equipment essential for advanced chip manufacturing, impacting AI hardware development.

RANK_REASON Company announces a strategic shift to compete on price with a dominant market leader in a critical industry segment.

Read on Tom's Hardware →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Nikon targets ASML with lower-priced lithography tools

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Company announces a strategic shift to compete on price with a dominant market leader in a critical industry segment.
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COVERAGE [2]

  1. Tom's Hardware TIER_1 English(EN) · Luke James ·

    Nikon weaponizes lower prices to break ASML's lithography monopoly — tech giant leverages in-house manufacturing to slash prices to lure back American chipmakers

    Nikon will try to claw back lithography customers by selling argon fluoride (ArF) tools for less than the market leader, ASML.

  2. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    Nikon weaponizes lower prices to break ASML's lithography monopoly — tech giant leverages in-house manufacturing to slash prices to lure back American chipmaker

    Nikon weaponizes lower prices to break ASML's lithography monopoly — tech giant leverages in-house manufacturing to slash prices to lure back American chipmakers Nikon will try to claw back lithography customers by selling argon fluoride (ArF) tools for less than the market leade…

    LINKS tomshardware.com/…/nikon-plans-to-undercu… tomshardware.com/tech-industry

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