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Apple's iPhone 18 Pro to feature costly variable-aperture camera

Apple's upcoming iPhone 18 Pro and Pro Max are expected to feature a new variable-aperture main camera, a significant upgrade from the current fixed-aperture design. This advanced camera system is projected to cost Apple 50% more per unit to produce, with a single supplier, Sunny Optical, expected to supply 40-50% of these lenses. Despite the increased component costs, reports suggest Apple may absorb these expenses to maintain market share against Android devices, rather than passing the price increase directly to consumers. AI

IMPACT Minimal direct impact on AI operators; focuses on hardware advancements for photography.

RANK_REASON This is a product update for a consumer electronic device, not a core AI release or significant industry shift.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 4 sources. How we write summaries →

Apple's iPhone 18 Pro to feature costly variable-aperture camera

COVERAGE [4]

  1. Forbes — Innovation TIER_1 English(EN) · David Phelan, Senior Contributor ·

    Apple iPhone 18 Pro To Debut Camera Upgrade That Costs 50% More To Make, Analyst Claims

    Respected analyst Ming-Chi Kuo has reported that the next iPhone camera will have a variable aperture lens, but the manufacturing cost will be much higher.

  2. Forbes — Innovation TIER_1 English(EN) · David Phelan, Senior Contributor ·

    Apple iPhone 18 Pro To Debut Camera Upgrade That Costs 50% More To Make, Analyst Claims

    Respected analyst Ming-Chi Kuo has reported that the next iPhone camera will have a variable aperture lens, but the manufacturing cost will be much higher.

  3. Forbes — Innovation TIER_1 English(EN) · David Phelan, Senior Contributor ·

    Apple iPhone 18 Pro To Debut Camera Upgrade That Costs 50% More To Make, Analyst Claims

    Respected analyst Ming-Chi Kuo has reported that the next iPhone camera will have a variable aperture lens, but the manufacturing cost will be much higher.

  4. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    iPhone 18 Pro's Camera Upgrade Will Cost Apple 50% More The iPhone 18 Pro and ‌iPhone 18 Pro‌ Max's all-new variable aperture lens will cost Apple 50% more than

    iPhone 18 Pro's Camera Upgrade Will Cost Apple 50% More The iPhone 18 Pro and ‌iPhone 18 Pro‌ Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo. Variable aperture has been… htt…