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中文(ZH) 新包装矿泉水停止销售,胖东来:系设计方面重大失误,正重新设计

Pang Dong Lai halts water bottle sales over design similarity

Pang Dong Lai, a supermarket chain, has halted sales of its newly packaged DL bottled water due to a design similarity with existing products. The company acknowledged this as a significant design error and has initiated a redesign process. The current batch will be sold off by May 31st, with a new design expected to launch by September. AI

RANK_REASON Product launch with a design issue and subsequent halt in sales.

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COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    New packaging mineral water stopped selling, Pang Dong Lai: It was a major design error, and is being redesigned

    5月29日晚,许昌市胖东来超市有限公司发文表示:胖东来新包装DL饮用天然矿泉水,在上市前发现与市面上现有同品类产品的瓶型外观有视觉近似的可能,我们立即暂停上市并主动与相关品牌生产商进行沟通,经双方沟通后于5月10日上市。此次出现的情况是我们在设计方面的重大失误。基于对知识产权原创的尊重和保护,也为了避免给对方品牌市场造成影响,经过胖东来集团公司商品委员会商议决定:第一批次生产的新包装DL饮用天然矿泉水于5月31日销售完毕后停止销售,原包装DL饮用天然矿泉水继续正常销售。我们也会加快新包装的重新设计,计划3个月完成设计,争取在9月份上市与大家见面。(界面新…