Brands are increasingly creating their own AI personalities, mascots, and avatars, moving beyond simply borrowing existing audiences. This shift suggests a focus on owning the narrative rather than relying on borrowed influence. The trend highlights a potential change in how brands engage with consumers through proprietary digital characters. AI
IMPACT Brands are exploring new ways to engage audiences by creating proprietary AI characters, shifting focus to narrative ownership.
RANK_REASON The item discusses a trend in brand strategy regarding AI personalities, offering an opinion on narrative ownership rather than reporting a specific event.
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