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中文(ZH) 七部门:鼓励各地推出一批具有地域和行业特色的优质工业旅游线路和品牌

China promotes industrial tourism with AI and VR experiences

China's Ministry of Culture and Tourism, along with six other departments, has released a notice encouraging the development of industrial tourism. The initiative aims to revitalize industrial heritage sites through creative design and new business models, offering experiences like factory tours, hands-on activities, and product customization. The plan also supports the integration of digital technologies such as AI and VR to create immersive tourist experiences, ultimately boosting product sales and brand recognition for industrial enterprises. AI

IMPACT Supports the integration of AI and VR into tourism, potentially creating new applications and demand for these technologies.

RANK_REASON Government policy announcement with potential for broad economic impact. [lever_c_demoted from significant: ic=1 ai=0.4]

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COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Seven departments: Encourage all regions to launch a batch of high-quality industrial tourism routes and brands with regional and industry characteristics

    36氪获悉,文化和旅游部办公厅等七部门发布《关于弘扬工业文化 保护工业遗产 发展工业旅游的通知》。其中提到,丰富工业旅游产品供给。积极发展工业遗产游,鼓励以创意设计、业态植入、风貌改造等方式活化利用工业遗址,发展工业旅游新场景新业态新模式。大力发展“工厂游”,鼓励航空航天、船舶、汽车、机器人等装备制造,纺织服装、工艺美术、食品加工等消费品工业,电商物流等领域企业在确保安全生产和保密要求前提下,创新推出生产流程观摩、模拟操作、手作体验、产品定制等项目,打造主题鲜明的观光工厂。有序拓展工业智慧游,支持运用北斗、人工智能、超高清视频、虚拟现实、自动驾驶等数字技…