A recent report indicates that AI tools currently account for less than 2% of internet search visits, despite experiencing rapid growth. The study also noted a significant decline in zero-click searches, reaching a new low in both the US and Europe. Google continues to dominate the search engine market, holding a 94% share. AI
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IMPACT AI tools represent a small but growing fraction of search traffic, indicating potential shifts in user behavior and search engine dynamics.
RANK_REASON The cluster reports on findings from a specific research report about AI tool usage in search.