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Contact center migrations fail when treated as projects, not operations

Contact center migrations are often mismanaged as projects with defined end dates, leading to failures when real customer traffic hits the new environment. This distinction is crucial because technical completion does not guarantee customer reachability, as highlighted by regulatory guidance from the FCC and Ofcom. The growing CCaaS market, valued at over $7 billion and projected to reach $30 billion by 2034, amplifies this issue, with many migrations suffering from a governance gap that overlooks operational realities. Organizations that succeed in migrations proactively automate repetitive verification and escalation tasks, freeing up skilled staff for critical incident response and resilience planning. AI

IMPACT Highlights operational risks in technology migrations, suggesting automation can mitigate issues in customer service infrastructure.

RANK_REASON The article provides an opinion and analysis on a business process, not a new release or significant industry event.

Read on Forbes — Innovation →

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Contact center migrations fail when treated as projects, not operations

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Liam Dunne, Forbes Councils Member ·

    Stop Treating Your Next Contact Center Migration Like A Project

    As contact centers modernize at scale, businesses are discovering that migrations are operational exposure events that can disrupt customer access, overwhelm support teams and amplify hidden infrastructure weaknesses.