Filmmaker Hideo Kojima, known for his cinematic approach to video games and embrace of new technology, has collaborated with Nicolas Winding Refn on a short film for a Prada commercial. The film, which features astronauts and aliens, was notably created using AI, drawing criticism for its perceived poor quality and the use of AI for commercial purposes. The author expresses disappointment, suggesting the AI-generated visuals resemble "plastic dogshit" and questioning the cost-effectiveness of the AI production. AI
IMPACT AI-generated video content is increasingly being used in advertising, raising questions about quality and artistic integrity.
RANK_REASON This item is an opinion piece discussing a filmmaker's use of AI in a commercial project.
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