Xiaohongshu has secured broadcasting rights for the 2026 FIFA World Cup in North America, partnering with China Media Group. This move is expected to significantly boost engagement on the platform, which already boasts over 100 million users interested in football. The partnership was formalized at a strategic cooperation signing ceremony in Beijing. AI
RANK_REASON Partnership between a major social media platform and a broadcasting rights holder for a significant global event. [lever_c_demoted from significant: ic=1 ai=0.1]
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