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Xreal launches $299 AR glasses under new XBX sub-brand

By PulseAugur Editorial · [2 sources] ·

Xreal has introduced a new sub-brand, X by Xreal (XBX), to offer more affordable augmented reality glasses. The first product under this brand, the a01, is priced at $299 and weighs just 62 grams, making it the lightest AR glasses on the market. These glasses are designed for everyday use, such as watching movies or gaming on the go, and will be available in the US in July. AI

IMPACT Niche product expansion; minimal direct impact on core AI development or deployment.

RANK_REASON Product launch from a company that is not a Tier-1 frontier model lab.

Read on Engadget →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Xreal launches $299 AR glasses under new XBX sub-brand

COVERAGE [2]

  1. Engadget TIER_1 English(EN) · [email protected] (Steve Dent) ·

    Xreal launches a cheaper AR glasses brand, starting with the $299 a01

    Called X by Xreal (or XBX), its first product are the $299 a01 display glasses.

  2. Pandaily TIER_1 English(EN) · [email protected] (Pandaily) ·

    XREAL Launches Affordable xbx Sub-Brand AR Glasses at 1,699 Yuan, Aims for IPO

    XREAL launches its xbx sub-brand with 62g, 1,600-nit AR glasses priced at 1,699 yuan—the company's most affordable model to date—signaling a mass-market push ahead of an IPO.

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