The horror film "Obsession" is experiencing unexpected success, surpassing $100 million at the box office on a modest budget and showing strong word-of-mouth with a 39% increase in its second weekend earnings. This success has complicated its planned early streaming release, with distributor Blumhouse now considering a longer theatrical window. While a 17-day window is typical for films under $50 million, "Obsession" is likely to follow a 31-day or even a 45-day theatrical release before moving to PVOD and eventually streaming services like Peacock or Netflix. AI
RANK_REASON The article discusses a film's unexpected box office success and its impact on distribution windows, which is a significant event in the entertainment industry. [lever_c_demoted from significant: ic=1 ai=0.0]
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