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Yerba Mate Exports to China Double Amidst Growing Popularity

Yerba mate, an ancient South American beverage, is experiencing a surge in popularity in China, with exports from Argentina doubling in the past year. This growth is partly attributed to its association with health and well-being, further boosted by endorsements from athletes like Lionel Messi. Chinese consumers may also be adopting new ways to prepare and consume the drink, potentially enhancing its health benefits. AI

RANK_REASON Article discusses the growing popularity and consumption trends of a beverage, not a core AI development.

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Yerba Mate Exports to China Double Amidst Growing Popularity

COVERAGE [1]

  1. SCMP — Tech TIER_1 English(EN) · Emiliano Martínez Viademonte ·

    Yerba mate has lots of health benefits but Chinese may be drinking it wrong

    Over the years, the consumption of Ilex paraguariensis – known as yerba mate in South America – has spread beyond the borders of Argentina, Uruguay and Brazil and is now gaining popularity in China. “Our exports have doubled since last year,” Juan Luis Lorenzo, a local producer i…