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AI-generated memes boosted engagement in 2024 US election

A new study published on arXiv explores the use of AI-generated visuals in the 2024 US presidential election, analyzing over 239,000 Instagram images. The research found that while meme format is a strong predictor of engagement, AI-generated memes, when curated by humans, show a synergistic increase in interaction. Partisan users leverage AI differently, with Democrat-leaning users favoring in-group support and Republican-leaning users focusing on out-group attacks. The study introduces the concept of 'generative memesis' to describe AI-mediated communication through customized visuals. AI

IMPACT AI-generated content, when combined with memes and human curation, can significantly increase user engagement in political discourse.

RANK_REASON Academic paper on AI's role in political discourse. [lever_c_demoted from research: ic=1 ai=1.0]

Read on arXiv cs.AI →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

COVERAGE [1]

  1. arXiv cs.AI TIER_1 English(EN) · Ho-Chun Herbert Chang, Benjamin Shaman, Yung-chun Chen, Mingyue Zha, Sean Noh, Chiyu Wei, Tracy Weener, Maya Magee ·

    The Meme Is the Message: Generative Memesis and AI Visuals in the 2024 USA Presidential Elections

    arXiv:2411.00934v2 Announce Type: replace-cross Abstract: Visual content on social media has become increasingly influential in shaping political discourse and civic engagement, but it also limits participation due to the increased cost of multimedia production. In tandem, the gr…