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中文(ZH) 营销内容从“用AI”到“管AI”的10倍提效| 2026AI Partner·北京亦庄AI+产业大会

Marketing Content from 'Using AI' to 'Managing AI': 10x Efficiency Improvement | 2026 AI Partner · Beijing…

By PulseAugur Editorial · [1 sources] ·

集思科技 (Castar) has achieved significant success in AI-powered marketing, generating over 6 billion RMB in Gross Merchandise Volume (GMV) through AI sales agents and digital human live streaming. The company, which has served major global brands like LVMH and L'Oréal, is now focusing on the AI

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Marketing Content from 'Using AI' to 'Managing AI': 10x Efficiency Improvement | 2026 AI Partner · Beijing…

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  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Marketing Content from 'Using AI' to 'Managing AI': 10x Efficiency Improvement | 2026 AI Partner · Beijing Yizhuang AI+ Industry Conference

    <blockquote> <p>从2022年首创数字人直播带货，到如今服务LVMH、欧莱雅、宝洁等全球集团，集思科技在三年间积累了超60亿GMV的实战成绩。</p> </blockquote> <p>2023年被称作Agent元年，但2026年才是营销内容Agent真正落地应用的节点，而品牌最核心的资产不是视觉，是上下文——把创始人对品牌的理解沉淀为AI可调用的智力资产。</p> <p>以下为演讲内容，经36氪整理编辑：</p> <p class="image-wrapper"><img src="https://img.36krcdn.com/hsos…