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Economist predicts FIFA World Cup 2026 revenue to hit $15B on dynamic ticket pricing

An economist predicts FIFA's 2026 World Cup will generate over $15 billion in revenue, a significant increase from previous tournaments. This projection is driven by a new dynamic pricing strategy for tickets, which has already led to prices exceeding $1,000 for many seats and over $32,000 for some final tickets. While this approach aims to capture revenue typically lost to scalpers, it has drawn criticism for potentially alienating devoted fans. AI

RANK_REASON The article is an analysis and prediction by an economist about potential revenue, rather than a direct announcement or release from FIFA.

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Economist predicts FIFA World Cup 2026 revenue to hit $15B on dynamic ticket pricing

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  1. Fortune TIER_1 · Richard Sheehan, The Conversation ·

    The economist who wrote the book on sports finance has a number for FIFA’s World Cup haul: $15 billion

    Notre Dame's Richard Sheehan, author of "Keeping Score: The Economics of Big Time Sports," finds ticket revenue alone could hit $9 billion.