US campaigns face rising costs reaching growing secular voter bloc

A growing number of Americans identify as religiously unaffiliated, now forming the largest single demographic group. This demographic shift presents a significant challenge for political campaigns, as these individuals are more dispersed and costly to reach than traditionally religious voters. Campaigns must increasingly rely on expensive digital advertising and direct outreach, with costs per voter significantly higher for the unaffiliated. AI

RANK_REASON The article discusses trends in religious affiliation and their impact on political campaigning strategies, rather than reporting on a specific event or release.

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• Colorado
• Gen Z
• New England
• Pew Research Center
• Portland
• Public Religion Research Institute (PRRI)
• Seattle
• Secular Coalition for America
• TriStrategies
• America

• other

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