Public relations is adapting to the rise of AI rather than declining, with its core functions of strategic communication and reputation management remaining crucial. The field is integrating with new channels like social media and influencer marketing, expanding its reach. PR's emphasis on earned credibility, distinct from paid advertising, highlights its unique and often underestimated value in the digital age. AI
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IMPACT Public relations professionals must adapt their strategies to leverage AI tools and evolving digital landscapes to maintain and enhance their clients' reputations.
RANK_REASON The article discusses the evolving role of public relations in the context of AI, offering an opinion on its continued relevance and adaptation.
