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tool · [1 source] · · 中文(ZH) 功效洗护市场，跑不出下一个完美日记

The efficacy of the washing and care market, the next Perfect Diary cannot escape.

By PulseAugur Editorial · Summary by gemini-2.5-flash-lite from 1 sources

The Chinese market for hair care products is seeing a significant shift towards premium and specialized treatments, mirroring trends in the skincare industry. This AI

Summary written by gemini-2.5-flash-lite from 1 sources. How we write summaries →

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  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    The efficacy of the washing and care market, the next Perfect Diary cannot escape.

    <p>走进美国 Sephora、Ulta 或欧洲 Douglas 这样的美妆零售集合店，货架上的景象或许会让你感到意外：占据大量陈列面积的，不只是护肤品，还有护发产品。从基础清洁，到去屑、防脱，再到头皮微生态、蛋白键修护、抗热损伤等护理产品，护发区的复杂程度已经几乎与护肤区无异。</p> <p>根据市场研究机构 Circana 的数据，2025 年美国高端护发零售市场同比增长 8%，是高端美妆所有品类中增速最快的——超过彩妆（4%）、护肤（3%），仅次于香水（5%）。但比增速更值得关注的是品类的内部结构：基础洗发水与护发素仅实现个位数增长，而修护治疗类（…