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Lamborghini CEO: Supercars will not go fully electric yet

Lamborghini CEO Stephan Winkelmann stated that the company's supercars will not transition to being fully electric in the immediate future. Instead, Lamborghini is adopting a hybrid approach, integrating electric motors with their internal combustion engines to reduce CO2 emissions while preserving the brand's signature performance and emotional driving experience. This strategy aims to maintain the core DNA of Lamborghini, focusing on both raw performance metrics and the visceral feel of driving, including sound and vibration. AI

RANK_REASON This article is an interview with a CEO discussing future product strategy, not a direct product release or research milestone.

Read on Forbes — Innovation →

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Lamborghini CEO: Supercars will not go fully electric yet

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This article is an interview with a CEO discussing future product strategy, not a direct product release or research milestone.
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103 days old
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COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · James Morris, Contributor ·

    Lamborghini CEO Winkelmann: Our Supercars Won’t Go All Electric Yet

    Lamborghini, the company that defined mid-engined supercars, has electrified its entire range, but not gone all electric. CEO Stephan Winkelmann explains why.