Musk's Twitter Ad Revenue Falls Short of $12B Target

By PulseAugur Editorial · [1 sources] · 2026-05-23 02:40

Elon Musk's acquisition of Twitter has seen its ad revenue decline significantly since his purchase. The platform was generating $4.5 billion annually before Musk's takeover. His stated goal was to reach $12 billion in ad revenue within five years, a target that appears increasingly unlikely given the current trajectory. AI

RANK_REASON Article discusses financial performance and targets of a company under new ownership, offering commentary on its trajectory.

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Musk's Twitter Ad Revenue Falls Short of $12B Target

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Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] · 2026-05-23 02:40

"track record is what it is. # Twitter was generating $4.5B in ad revenue the year before # Musk bought it. Three years into his 5-year plan to reach $12B, the

"track record is what it is. # Twitter was generating $4.5B in ad revenue the year before # Musk bought it. Three years into his 5-year plan to reach $12B, the combined X/xAI advertising business is at somewhere under $3B — and that’s counting the separate # AI business he launch…

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"track record is what it is. # Twitter was generating $4.5B in ad revenue the year before # Musk bought it. Three years into his 5-year plan to reach $12B, the

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