The competitive advantage in modern logistics is shifting from efficiency to decision velocity, enabling real-time responses to disruptions. While AI offers powerful tools for dynamic rerouting and prediction, organizations often struggle to leverage them due to internal "organizational latency." To gain an edge, companies must move beyond mere visibility to actionability by implementing rule-based automation and prioritizing real-time operational data pipelines. This strategic shift requires aligning technology with operational workflows to foster agility and responsiveness. AI
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IMPACT Logistics firms must prioritize real-time actionability and organizational agility to fully leverage AI capabilities for competitive advantage.
RANK_REASON Opinion piece by a named author discussing industry trends.
