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AI marketing content needs customer voice for unique output

AI-generated marketing content often sounds generic because language models are trained on vast amounts of existing text, including average marketing copy. To create more distinctive content, businesses should focus on incorporating unique customer language, which is not typically found in online training data. Capturing this specific language through voice-based research, rather than text-based surveys, can provide the raw material needed for AI to produce more tailored and impactful marketing materials. AI

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IMPACT Suggests a method for improving AI-generated marketing content by leveraging unique customer voice data.

RANK_REASON Opinion piece discussing a common issue with AI-generated content and offering a solution.

Read on Forbes — Innovation →

AI marketing content needs customer voice for unique output

COVERAGE [1]

  1. Forbes — Innovation TIER_1 · Stu Sjouwerman, Forbes Councils Member ·

    Why Your AI-Generated Marketing Content Sounds Generic And What To Do About It

    If your AI-generated marketing content still sounds like everyone else's, the place to start is what happens before the prompt.