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News publishers blocking AI crawlers lose 7% of traffic, study finds

A recent study by Wharton and Rutgers researchers indicates that news publishers who blocked AI crawlers experienced a 7% decrease in weekly traffic over a six-week period. The study found no significant gains in content protection as a result of these blocks. This suggests that preventing AI data scraping may inadvertently harm publishers' reach. AI

IMPACT News publishers may face reduced traffic by blocking AI crawlers, impacting reach and potentially revenue.

RANK_REASON Study published by academic institutions on AI's impact on news publishers.

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News publishers blocking AI crawlers lose 7% of traffic, study finds

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  1. Mastodon — mastodon.social TIER_1 English(EN) · ppcland ·

    Blocking AI crawlers cost news publishers 7% of traffic, study finds: A Wharton and Rutgers study finds news publishers who blocked LLM crawlers lost 7% of week

    Blocking AI crawlers cost news publishers 7% of traffic, study finds: A Wharton and Rutgers study finds news publishers who blocked LLM crawlers lost 7% of weekly traffic in 6 weeks, with no measurable content protection gains. https:// ppc.land/blocking-ai-crawlers- cost-news-pu…