Little Red Book (Xiaohongshu) has launched its "RED Select Plan" to officially recognize and promote high-quality video content on its platform. This initiative provides selected videos with an official certification badge and increased visibility across various platform sections, including a dedicated "RED Channel" in the discovery tab. The plan has already shown significant results, with the average exposure for selected videos increasing from 500,000 to 2.7 million views. AI
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IMPACT Enhances content discovery and creator visibility on a major social platform.
RANK_REASON Product launch by a social media platform.