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中文(ZH) 近5年折扣力度最大的一届天猫618，5月21日正式开卖

Tmall 618 festival launches with biggest discounts in 5 years

By PulseAugur Editorial · [2 sources] ·

Tmall's 618 shopping festival, beginning May 21st, is offering its largest discounts in five years, with official reductions and coupons bringing prices down to 7.3折 (approximately 73% of original price). Consumers can also benefit from an expanded national subsidy program covering 32 categories of home appliances and digital products, potentially reducing prices by up to 50%. This year's event also introduces an AI shopping assistant within the Taobao app to help users navigate deals and generate savings plans. AI

IMPACT Introduces AI shopping assistant to help consumers navigate discounts and generate savings plans.

RANK_REASON This is a major annual retail event with significant promotional activity and the introduction of new consumer-facing technology. [lever_c_demoted from significant: ic=2 ai=0.4]

Read on 36氪 (36Kr) →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Tmall 618 festival launches with biggest discounts in 5 years

COVERAGE [2]

  1. 雷峰网 (Leiphone) TIER_1 中文(ZH) ·

    7.3% off! The biggest discount in Tmall 618's nearly 5-year history, officially on sale May 21st

    <p>5月21日，天猫618正式开卖。88VIP消费券和平台加补券折扣力度创5年新高，官方立减叠券7.3折起，家电数码32个品类叠加国补低至5折。</p><p>这是近5年折扣力度最大的一届618。天猫延续了简单的立减玩法，用5年来最大的实质性补贴，为消费者省钱，提振消费信心。</p><p style="text-align: center;"><img src="https://static.leiphone.com/uploads/new/images/20260521/6a0e66ce90d8c.png?imageView2/2/w/740" />&…

  2. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Tmall 618 officially launches on May 21st, with the biggest discounts in the past 5 years.

    5月21日，天猫618正式开卖。这是近5年折扣力度最大的一届618，88VIP消费券和平台加补券力度创新高，官方立减叠券7.3折起。此外，家电数码32个品类叠加国补低至5折；苹果、华为等手机直降超1000元；每晚8点秒杀5折购物金；“淘金币”可一键抵扣，最高再打8折。这也是首次可用“淘宝AI购物助手“的一届618，不仅有AI试穿等功能，还能一键生成省钱方案。

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