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Streamer uses real-time deepfake app to impersonate celebrities

A streamer named Sam Pepper utilized a real-time deepfake application called Delulu to impersonate various public figures, including Mr. Beast, Jeffrey Epstein, and Amouranth. During his stream on Kick, Pepper made sexually explicit and defamatory statements while appearing as these individuals. The Delulu app, developed by Decart, allows users to apply various "skins" to their appearance, including those of celebrities and adult performers, with many skins being user-generated. AI

IMPACT Highlights the potential for misuse of real-time deepfake technology, raising concerns about defamation and non-consensual content creation.

RANK_REASON The cluster describes the misuse of an existing AI-powered application for creating deepfakes, rather than a new model release or significant industry development.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Streamer uses real-time deepfake app to impersonate celebrities

How we ranked this

Signal score
0 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Tool
The cluster describes the misuse of an existing AI-powered application for creating deepfakes, rather than a new model release or significant industry development.
Source corroboration
Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
Topics
product, other
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
High
Clearly on-topic for AI-industry coverage.
Story freshness
142 days old
Aged out of breaking-news scoring windows; ranking reflects the durable signal from the full source set.

Full methodology in our editorial standards.

COVERAGE [1]

  1. 404 Media TIER_1 English(EN) · Emanuel Maiberg ·

    Streamer Realtime Deepfakes Himself into Mr. Beast, Says He Loves 'Touching Little Boys'

    The software, called Delulu, is marketed specifically to streamers and lets them easily transform into other people including George Floyd, Jeffrey Epstein, and other streamers.