Media holdings are reportedly using a facade of security measures to continue user profiling, circumventing regulations and the decline of cookies. This practice, valued in the billions of euros, allows them to bypass new privacy laws. The investigation highlights how these companies are adapting to regulatory pressures and technological shifts. AI
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IMPACT Investigates how media companies leverage data practices, potentially impacting AI-driven advertising and personalization.
RANK_REASON The article discusses industry practices and regulatory circumvention without announcing a new product, policy, or research finding.