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PacSun CEO taps Gen Z and Alpha for advisory board

By PulseAugur Editorial · [1 sources] ·

PacSun CEO Brieane Olson has established a Youth Advisory Council composed of 13- to 22-year-olds to gain insights from Generation Z and Generation Alpha. This council provides direct feedback to company executives on various business aspects, including customer experience and store operations. The initiative aims to counter misconceptions about younger generations and foster a sense of community and purpose within the brand, expanding into an ambassador program with 300 participants. AI

RANK_REASON Article discusses a CEO's strategy for understanding younger demographics through an advisory council, which falls under commentary on business strategy.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

PacSun CEO taps Gen Z and Alpha for advisory board

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1 / 100
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Commentary
Article discusses a CEO's strategy for understanding younger demographics through an advisory council, which falls under commentary on business strategy.
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COVERAGE [1]

  1. Fortune TIER_1 English(EN) · Emma Burleigh ·

    $970 million Pacsun CEO says Gen Alpha and Gen Z are ‘greatly misunderstood’—so she made a board of 13- to 22-year-olds to give her advice

    Brieane Olson, the CEO of Pacsun, says leaders will get a “get a much better return” if they listen to Gen Z and Gen Alpha instead of writing them off.

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