A shopper agent is defined as AI software that retailers can implement on their websites or applications. This technology is designed to assist customers throughout their purchasing journey, from initial product search to the final checkout process. Additionally, shopper agents can be utilized to conduct shopping on behalf of buyers. AI
IMPACT This AI application aims to enhance the customer experience in retail by guiding shoppers from search to checkout.
RANK_REASON Definition of a specific AI application in retail, not a release or major industry event.
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