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(BG) OpenAI променя начина, по който рекламодателите управляват кампаниите си в ChatGPT Ads. От 9 ноември 2026 г. платформата използва две нови стратегии за наддаван

OpenAI updates ChatGPT Ads with new bidding strategies

By PulseAugur Editorial · [1 sources] ·

OpenAI is updating its ChatGPT Ads platform with new bidding strategies set to launch on November 9, 2026. The platform will introduce Target CPA and Target CPC, allowing advertisers to set a desired average cost per conversion or click, respectively. This shift moves away from the previous method of setting maximum bids for individual ad auctions. AI

IMPACT Advertisers using ChatGPT Ads will have new options for managing campaign costs and optimizing for conversions or clicks.

RANK_REASON This is a product update for an advertising platform, not a core AI model release or research.

Read on Mastodon — mastodon.social →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

OpenAI updates ChatGPT Ads with new bidding strategies

How we ranked this

Signal score
7 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Tool
This is a product update for an advertising platform, not a core AI model release or research.
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Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
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product
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Standard
On-topic for AI-industry coverage; kept in the public index.
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Breaking (< 6h)
Fresh story with cross-source coverage still developing. Ranking may shift as more sources report.

Full methodology in our editorial standards.

COVERAGE [1]

  1. Mastodon — mastodon.social TIER_1 (BG) · marketingnewsbg ·

    OpenAI is changing how advertisers manage their campaigns in ChatGPT Ads. From November 9, 2026, the platform will use two new bidding strategies.

    OpenAI променя начина, по който рекламодателите управляват кампаниите си в ChatGPT Ads. От 9 ноември 2026 г. платформата използва две нови стратегии за наддаване - Target CPA и Target CPC. Те позволяват задаване на желана средна цена за конверсия или клик, вместо определяне на ма…

    LINKS marketingpro.bg/openai-vyvezhda-novi-stra…

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