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Southeast Asian newsrooms learn from creators to attract Gen Z

By PulseAugur Editorial · [1 sources] ·

Younger audiences in Southeast Asia are increasingly turning to social media creators and influencers for news, rather than traditional news outlets. A study indicates that a majority of young social media users rely on influencers for news, highlighting a shift in consumption habits. News organizations are adapting by adopting more conversational and less formal content styles to engage this demographic. AI

RANK_REASON Article discusses trends in news consumption and adaptation by newsrooms, rather than a specific event.

Read on SCMP — Tech →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Southeast Asian newsrooms learn from creators to attract Gen Z

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1 / 100
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Commentary
Article discusses trends in news consumption and adaptation by newsrooms, rather than a specific event.
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Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
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opinion, other
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COVERAGE [1]

  1. SCMP — Tech TIER_1 English(EN) · Ushar Daniele ·

    What Southeast Asian newsrooms struggling to attract Gen Z can learn from creators

    For Malaysian content creator Iqbal Fatkhi, making news content credible to younger audiences sometimes means making it less like traditional journalism. Instead of polished broadcasts using formal language, the 33-year-old editor-in-chief of news portal CiliSos Media prefers con…

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