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Deepfakes increasingly target ordinary people, survey finds

A recent survey indicates that 7% of adults in Australia, the UK, and the US have experienced non-consensual sexual deepfakes, with a notable increase in ordinary individuals being targeted. Australian authorities have seen a significant rise in child-related deepfake cases over the past 18 months. The findings highlight an urgent need for enhanced safeguards within AI image generation tools. AI

IMPACT Highlights the growing misuse of AI image tools and the urgent need for regulatory safeguards against non-consensual deepfakes.

RANK_REASON The cluster reports on findings from a survey and research regarding deepfake incidents, indicating a need for safeguards. [lever_c_demoted from research: ic=1 ai=1.0]

Read on Mastodon — mastodon.social →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Deepfakes increasingly target ordinary people, survey finds

How we ranked this

Signal score
17 / 100
Composite score across the factors below. Higher = stronger signal that this story matters right now.
Newsworthiness bucket
Tool
The cluster reports on findings from a survey and research regarding deepfake incidents, indicating a need for safeguards. [lever_c_demoted from research: ic=1 ai=1.0]
Source corroboration
Single-source cluster
Only one publisher covered this so far. Single-source stories can still rank when the publisher is high-authority, but they lack cross-source corroboration.
Topics
safety, policy
Editorial topic classification. Feeds into how the story surfaces on /topic/<slug> hub pages and into the per-entity coverage mix.
AI-industry relevance
High
Clearly on-topic for AI-industry coverage.
Story freshness
Breaking (< 6h)
Fresh story with cross-source coverage still developing. Ranking may shift as more sources report.

Full methodology in our editorial standards.

COVERAGE [1]

  1. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    A survey of 7,230 adults in Australia, the UK and the US finds 7% have been victims of non-consensual sexual deepfakes, with ordinary people now targeted, not j

    A survey of 7,230 adults in Australia, the UK and the US finds 7% have been victims of non-consensual sexual deepfakes, with ordinary people now targeted, not just celebrities. Australian eSafety reports of child cases have more than doubled in 18 months. Researchers call for saf…